The E-Myth Revisited dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Gerber walks you through the steps in the life of a business—from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective: the guiding light of all businesses that succeed.

The book demonstrates how to apply the lessons of franchising to any business, whether or not it is a franchise, and draws the vital, often overlooked distinction between working on your business and working in your business.