The Gozynta Reading List

Looking for the best books on the topic of owning, running, and growing your MSP? Our list of recommended books includes reading material from the top experts and authors in both business and IT services.

We’re not here to waste your time—this is a value-packed library that we at Gozynta Consulting recommend and pass out to our clients that are seeking serious growth!

Cover of the book 'Good to Great' by Jim Collins

Good to Great

Jim Collins • 300 pages

To find the keys to greatness, Collins's 21-person research team read and coded 6,000 articles, generated more than 2,000 pages of interview transcripts and created 384 megabytes of computer data in a five-year project. The findings will surprise many readers and, quite frankly, upset others.

Cover of the book 'Managed Services in a Month' by Karl W. Palachuk

Managed Services in a Month

Karl W. Palachuk • 300 pages

Build a Successful IT Services Business in 30 Days! The ultimate do-it-now guide to getting started in Managed Services.Managed Services in a Month is a no-nonsense guide to building a successful managed service practice. Whether you are just starting out, or converting your existing break/fix technology consulting business to managed services, this book will show you the way.

Cover of the book 'Manners That Sell' by Lydia Ramsey

Manners That Sell

Lydia Ramsey • 192 pages

How can you guarantee a well-run meeting? What are the biggest e-mail mistakes? How casual is "business casual"? When it comes to cellular phones, what is the difference between good business and bad manners? Questions like these persist because manners still matter. While technology is rapidly changing the way people conduct business, success in today's competitive business environment comes from attention to detail. Proper manners, etiquette, and interpersonal skills are as crucial to success as are innovative products and services. From making a winning first impression to the handshake that closes a deal, every aspect of working in the business world requires a deep knowledge of how to best and most appropriately deal with customers, coworkers, and clients.

Cover of the book 'Process and the Other P-Word' by Allen Edwards

Process and the Other P-Word

Allen Edwards • 136 pages

If you want to develop a culture that fosters trust, accountability, and efficiency, then this book may be the most important book you ever read… But first, a warning, this book is not for everyone – if you’re a one-man show, it is possible to over process. But if you are leading a growing company with a few employees or more, this book is for you!

Cover of the book 'Profit First' by Mike Michalowicz

Profit First

Mike Michalowicz • 224 pages

Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows.

Cover of the book 'Relax, Focus, Succeed' by Karl W. Palachuk

Relax, Focus, Succeed

Karl W. Palachuk • 281 pages

A guide to balancing your personal and professional lives and becoming more successful in both. The premise of this book is simple but The fundamental keys to success are focus, hard work, and balance. Too often, the advice we receive gives plenty of attention to focus and hard work, but very litle to balance. Relax Focus Succeed provides a straight forward approach to finding success without working yourself to death.

Cover of the book 'Rich Dad Poor Dad' by Robert T. Kiyosaki

Rich Dad Poor Dad

Robert T. Kiyosaki • 195 pages

Rich Dad Poor Dad is Robert's story of growing up with two dads—his real father and the father of his best friend, his "rich dad"—and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you.

Cover of the book 'Rocket Fuel' by Gino Wickman & Mark C. Winters

Rocket Fuel

Gino Wickman & Mark C. Winters • 208 pages

Discover the vital relationship that will take your company from "What's next?" to "We have liftoff!" Visionaries have groundbreaking ideas. Integrators make those ideas a reality. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald's. It worked for Ford. It can work for you.

Cover of the book 'The Compassionate Geek' by Don R. Crawley

The Compassionate Geek

Don R. Crawley • 154 pages

A real-world, plain-language how-to guide for delivering amazing customer service to customers and end-users. Now in its third edition, The Compassionate Geek was written by a tech person for tech people. There are no frills, just customer service best practices and ideas that actually work! Filled with practical customer service tips, best practices, and real-world techniques, The Compassionate Geek is a quick read with equally fast results.

Cover of the book 'The E-Myth Revisited' by Michael E. Gerber

The E-Myth Revisited

Michael E. Gerber • 269 pages

The E-Myth Revisited dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Gerber walks you through the steps in the life of a business—from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective: the guiding light of all businesses that succeed.

Cover of the book 'The Five Dysfunctions of a Team' by Patrick Lencioni

The Five Dysfunctions of a Team

Patrick Lencioni • 228 pages

The Five Dysfunctions of a Team explores the fundamental causes of organizational politics and team failure. Lencioni reveals the five dysfunctions which go to the very heart of why teams often struggle, including absence of trust, fear of conflict, lack of commitment, avoidance of accountability, and inattention to results.

Cover of the book 'The Five Temptations of a CEO' by Patrick Lencioni

The Five Temptations of a CEO

Patrick Lencioni • 134 pages

Absorbing, compelling, and utterly memorable, The Five Temptations of a CEO is like no other business book that's come before. Author Patrick Lencioni—noted screenplay writer and sought-after executive coach — deftly tells the tale of a young CEO who, facing his first annual board review, knows he is failing, but doesn't know why.

Cover of the book 'The Ideal Team Player' by Patrick Lencioni

The Ideal Team Player

Patrick Lencioni • 226 pages

In his classic book, The Five Dysfunctions of a Team, Patrick Lencioni laid out a groundbreaking approach for tackling the perilous group behaviors that destroy teamwork. Here he turns his focus to the individual, revealing the three indispensable virtues of an ideal team player.

Cover of the book 'The Outsiders' by William N. Thorndike Jr.

The Outsiders

William N. Thorndike Jr. • 251 pages

What makes a successful CEO? Most people call to mind a familiar definition: a seasoned manager with deep industry expertise. Others might point to the qualities of today’s so-called celebrity CEOs—charisma, virtuoso communication skills, and a confident management style. But what really matters when you run an organization? What is the hallmark of exceptional CEO performance? Quite simply, it is the returns for the shareholders of that company over the long term.

Cover of the book 'The Pumpkin Plan' by Mike Michalowicz

The Pumpkin Plan

Mike Michalowicz • 240 pages

Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it—do it, sell it—do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try.

Cover of the book 'The Total Money Makeover' by Dave Ramsey

The Total Money Makeover

Dave Ramsey • 229 pages

Do you want to build a budget that actually works for you? Are you ready to transform your relationship with money? This New York Times bestseller has already helped millions of people just like you learn how to develop everyday money-saving habits with the help of America's favorite personal finance expert, Dave Ramsey.